It’s that time of year again – here is the official news on Feed The Beast, Eat Your Heart Out 2013, supported by The Kraken Rum:
‘Feed the Beast’ This Halloween with Miss Cakehead’s Extreme Pop Up Cake Shop
Interactive maggot extraction cupcakes & rum filled macabre liqueur chocolate hands tipped to be top sellers at
Eat Your Heart Out 2013
Eat Your Heart Out, the London based globally infamous Halloween pop up cake shop, is back for it’s third year and will be open from the 25th – 28th at The Rag Factory in Brick Lane. The edible art show and cake shop is entitled ‘Feed The Beast’ and is supported by The Kraken Rum. All the cakes have a beastly theme with the top sellers predicted to include vagina dentata cupcakes by The Tattooed Bakers, a ‘Wounds’ cupcake set by Cake Revolution (above) and interactive maggot extraction cupcakes by Twisted Fondant (shown below) which allow for mango flavoured maggots and puss to be removed prior to eating.
Incredible life-sized rum liqueur chocolate body parts are set to be another show (or appetite) stopper – disturbingly realistic they are created using casts of food artists Kate Haigh’s own hands and feet.
Anyone with a love of extreme cakes will not be disappointed with the large ‘Mouth of Kraken’ creation (below) by Heartache Cakes for it comes with almost 100 individual hand made chocolate teeth and a terrifying sense of foreboding destined to set even the most gore hardened cake lovers on edge. Mouth of Kraken cupcakes have also been created for for those only able to deal with less toothy sweet creations.
If you find cakes replicating giant bloody eyeballs of mythical beasts, chocolate skulls and rocky road topped with stitched detail (shown below) too much for you then The Kraken Rum will also be available in the space to steady the nerves – the dark spiced rum also being used in many of the treats on sale ensuring they make look disturbing but will always taste delicious.
The pop up cake shop follows an exclusive invite only The Kraken Rum Edible Autopsy event held nine miles off the coast of Kent on The Redsand Forts (shown below). In additional to a pop up rum bar on board the forts, invited guests will witness an autopsy on the corpse of a Kraken, feast on its flesh and drink fluid (a delicious cocktail) drained from the dead beast. What remains of the corpse will then be displayed at the Feed The Beast pop up cake shop along with images and video taken of the process. Shoppers should be warned that a few weeks on from the official autopsy they should expect the corpse to be bloated, green and maggot riddled.
As always contact for media or those wanting more information is firstname.lastname@example.org