24 days until Eat Your Heart Out 2013 – Feed The Beast supported by The Kraken Rum – and we already have a contender for the most disturbing cupcakes you’ll see all year. These maggot extraction beauties from Twisted Fondant are the only cupcakes I have seen to date which make me feel physically sick, destined to be a smash hit then especially as they come with tweezers, gloves and all you need to freak out your friends. They will be exclusively on sale at the THIRD (!!!) ever Eat Your Heart Out pop up cake shop to be held at The Rag Factory, just off Brick Lane, London. Oh and don’t forget before the cake shop there is also the incredible Edible Autopsy and pop up rum bar on the Redsand Forts (for invited guests only I am afraid).
It’s that time of year again – here is the official news on Feed The Beast, Eat Your Heart Out 2013, supported by The Kraken Rum:
‘Feed the Beast’ This Halloween with Miss Cakehead’s Extreme Pop Up Cake Shop
Interactive maggot extraction cupcakes & rum filled macabre liqueur chocolate hands tipped to be top sellers at
Eat Your Heart Out 2013
Eat Your Heart Out, the London based globally infamous Halloween pop up cake shop, is back for it’s third year and will be open from the 25th – 28th at The Rag Factory in Brick Lane. The edible art show and cake shop is entitled ‘Feed The Beast’ and is supported by The Kraken Rum. All the cakes have a beastly theme with the top sellers predicted to include vagina dentata cupcakes by The Tattooed Bakers, a ‘Wounds’ cupcake set by Cake Revolution (above) and interactive maggot extraction cupcakes by Twisted Fondant (shown below) which allow for mango flavoured maggots and puss to be removed prior to eating.
Incredible life-sized rum liqueur chocolate body parts are set to be another show (or appetite) stopper – disturbingly realistic they are created using casts of food artists Kate Haigh’s own hands and feet.
Anyone with a love of extreme cakes will not be disappointed with the large ‘Mouth of Kraken’ creation (below) by Heartache Cakes for it comes with almost 100 individual hand made chocolate teeth and a terrifying sense of foreboding destined to set even the most gore hardened cake lovers on edge. Mouth of Kraken cupcakes have also been created for for those only able to deal with less toothy sweet creations.
If you find cakes replicating giant bloody eyeballs of mythical beasts, chocolate skulls and rocky road topped with stitched detail (shown below) too much for you then The Kraken Rum will also be available in the space to steady the nerves – the dark spiced rum also being used in many of the treats on sale ensuring they make look disturbing but will always taste delicious.
The pop up cake shop follows an exclusive invite only The Kraken Rum Edible Autopsy event held nine miles off the coast of Kent on The Redsand Forts (shown below). In additional to a pop up rum bar on board the forts, invited guests will witness an autopsy on the corpse of a Kraken, feast on its flesh and drink fluid (a delicious cocktail) drained from the dead beast. What remains of the corpse will then be displayed at the Feed The Beast pop up cake shop along with images and video taken of the process. Shoppers should be warned that a few weeks on from the official autopsy they should expect the corpse to be bloated, green and maggot riddled.
As always contact for media or those wanting more information is firstname.lastname@example.org
On Friday 13th September a 30ft long tentacle was recovered from Port Meirion beach by an intrepid ‘Kraken Hunter’, and taken to The Kraken Rum tent at Festival No. 6 where it was served to hungry festival goers as means of disposal. This is the first time in living memory detailed examination of Kraken anatomy has taken place with food artists, The Tattooed Bakers, identifying the flesh as a rich spiced dark rum soaked fruit cake.
Wearing full protective clothing, the Kraken Hunter then proceeded to serve the remains to a hungry crowd who had witnessed the recovery of the tentacle earlier in the day. Legend has it eating the flesh of Kraken will leave those who consumed it with special powers and a distinguished taste in rum.
What is more further remains of the Kraken (a beast previously thought to be mythological) have been recovered by UK based ‘Kraken Hunters UK’, a The Kraken Rum supported organization only for the most brave and intrepid individuals. Large chunks of flesh, including an intact football sized eyeball, have been found in the Thames Estuary with an autopsy scheduled to find out more.
Anyone interested in finding out more about The Kraken Rum Edible Autopsy should contact email@example.com.
As you may know our infamous Eat Your Heart Out pop up Halloween cake shop is back with a bang for 2013 – entitled ‘Feed The Beast’ and supported by The Kraken Rum. We’ve already had some amazing submissions – such as these ‘Mouth of Kraken’ cupcakes from Heartache Cakes shown below.
These will be exclusively on sale at our cake shop is open from the 25th – 27th October 2013, at The Rag Factory, London. See flyer below for all the details.
We can also confirm All Mine Patisserie is another name firmly on the contributing food artists list for ‘Feed The Beast’. We just had to share a few previews of these jaw dropping incredible life-sized The Kraken Rum flavored chocolate (purposefully dead looking) body parts. We’re pretty confident in laying down the gauntlet and saying that these will be the best liqueur chocolates you will ever see, plus of course being made with a dark spiced rum means they taste amazing.
We’ve got a LOT more up our sleeves this Halloween just you wait and ‘sea’ – I can promise it will eclipse everything which has gone before…
Feel inspired and want to take part then download the cake makers pack here.