Thank You & Goodnight


So EYHO has been & gone – we sold over 3500 sweet treats and every item was a total sell out (apart from the cupcake I accidentally sat on). For those who don’t know, Eat Your Heart Out is a non for profit event I run every year to showcase my personal creativity, PR skills and, most importantly, the talent of UK based bakers.  I work as a freelance creative in PR / Marketing / Advertising (I can’t bake or decorate cakes for love nor money) and the only way I can showcase my skills to the extent they naturally draw the attention of brands and agencies  is to ‘show boat’ once a year with events such as this. With insane amounts of coverage in 23 different countries, plus national broadcast pieces in both the UK and the US (with more to come) I am going to call EYHO 2012 as a hit! You can view a small percentage of this coverage on the press section of this website and am delighted to say my interview with London Tonight can NOT be viewed online.

Massive thanks to everyone who made Eat Your Heart out a success this year – all the bakers (full blog roll to follow later in the week), St Bart’s Pathology Museum for hosting the event, Nathan Pask and all of his team for photography, Emily Evans and Zoe Rutherford for being awesome, James Dance for making gross cocktails, Kraken Rum for supporting us with lots of delicious product, Carla Valentine for curating a series of talks in the space, the press and social media community for being beyond supportive and most of all everyone who came to buy cakes.  As my sanity safety blanket extra thanks and love must go to Natasha Collins AKA Nevie Pie Cakes from whom I have learnt so much.

As I have been asked this about a million times I can also confirm there WILL be an event in 2013 – the same ethos of course but a totally different theme & location with more news on that coming soon.

If you are interested in what I do for a normal job please head to Miss Cakehead, or for random events and generally macabre cake madness follow this blog / join the ‘Miss Cakehead’ Facebook group.

Once again thank you to EVERYONE, I am totally overwhelmed by the feedback and response to EYHO 2012.

Gores truly & bake wishes, Miss Cakehead

Images copyright Mariam Silybum

Anatomical Chocolate Venus from Cake for Breakfast – she’s has since been re-homed from EYHO to my bedroom. I adore this so much.

Maggot cupcakes – a massive hit from Sarah Hardy

We sold more than just cakes – this was from Animal Mineral Vegetable

Coldsore cupcakes were another smash hit – made by Tattoo Cakes

Urine Sample drinks were a sell out at EYHO – thanks to James Dance for making

EYHO 2010 was all about the vagina cupcake – this year it was all about the anal warts!


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