Eat Your Heart Out 2012 – Kindly Supported by Kraken

Eat Your Heart Out 2012 is kindly supported by (the utterly delicious) Kraken Rum.


So EYHO 2012 is almost upon us, we open on 1100 Friday!!! All the information you should need can be found on this site but if you have any questions it may be best to tweet us including #EYHO so someone on the team can get back to you ASAP, it may not be me (@miss_cakehead).

Before the set up for the press night (invite only) tomorrow I wanted to take a moment to thank all the amazing cake makers for bringing my vision to life, Carla Connolly from St Bart’s Pathology Museum for co-curating, Kraken for providing us with oodles of their ruddy gorgeous rum, all the press for taking this crazy hobby of mine to their hearts and of course everyone who has said wonderful things and is planning to come and buy cakes. Please do remember to come and buy them; they were made with love and are very tasty as the massive increase in the size of my bum is testament to!

Since EYHO in 2010 we have made some improvements to the logistics which should make your delicious deviant treat shopping all the better. We are in a much larger location which should mean no queues, and for the really hardcore EYHO fans we offered free fast track tickets (all of which are now sold out). However do remember EYHO is a cake shop and open to one and all so please just pop along. We’ve kept the prices low and affordable with cupcakes from £3 as we wanted this to be an event accessible to all.

For the first time ever we also have a bar in this space which is kindly supported by Kraken, and at which the wonderful James Dance of Loading will be creating cocktails such as ‘Stool Sample’ and ‘Stomach Contents of a Suicide Victim’. They are all priced at £8, except the ‘urine’ shot which is £5 and served warm for authenticity of course. They’ll also be some Kraken rum cakes on offer – the spiced nature of the rum making the most delicious Rum Baba I have ever eaten.



Another new element this year are also the lectures organised by Carla, all of which sound genuinely fascinating, and support some of the key educational messages of our cakes. Last but not least I also want to thank the curator of St Bart’s Pathology Musuem Paola Domizio for supporting the event and allowing us to use this wonderful space.

Pathology Museums, such as the one at St Bart’s, were originally built to help educate medical students. With education being the main focus behind the anatomical theme of Eat Your Heart Out 2012 the event is perfectly at home within the walls of our museum. We aspire to engage with those who would never normally entertain learning about pathology or medical science, and continue the work of pioneers before us who have helped to further the study of disease using unorthodox or unusual teaching techniques. Eat Your Heart and St Bart’s Pathology Museum will prove the theory that when communicating about scientific topic unexpected mediums are the most effective in gaining public engagement.

You can read the full statement by Bart’s here.

Thanks again to all and hope to see you all there,

Gores truly, Miss Cakehead x

PS: Exciting news on a year round way to buy our cakes coming soon…



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